Website Design & Development
How much does a website cost?
Here at Pixel Army we quote our our projects out based on your requirements and needs, after all the website is developed for you not us. Our starting price for a website starter package begins at $3,495.00. Our custom designs start at $7,500.00 and increase depending on complexity and functionality requirements. We’ve completed a number of extensive organizational websites as well, check out our portfolio or clutch.co profile for more information. Based on the quality of work and level of customer service we strive for, you won’t find better value for your investment.
How long does it take to build a website?
Our timeline structure is based on the size and complexity of your website. Our process includes a detailed discussion of your timeline needs and open communication throughout the project is essential for us. Our Website Starter Package has a general turnover time of 2-4 weeks, while mid-large scale projects can take anywhere from 2-6 months. Call (780) 428-8089 to chat with an account manager today!
Will I be able to make updates myself?
Absolutely! Our goal at Pixel Army is to empower our clients and allow them to use their website as a fundamental tool to grow your business or organization. Your Content Management System (CMS) will be tailored and built for your specific needs. From managing simple page content or adjusting and uploading images, to integrating payment gateways, accounting software and much more, we will ensure your CMS is a perfect fit for your organization or business need. Rest assured knowing you’ll receive a detailed training lesson that will make updating future content an easy and manageable process long after the project has been completed. Call (780) 428-8089 to schedule a demo today!
Will my website be optimized for search engines (SEO)?
We’ve worked with numerous SEO specialists over the years and built our framework to be incredibly optimized for search engine based on the following principles: it must be fast, fully responsive, and all content must be marked up for Google’s ever-evolving schema mark up library. If you’re looking for on-going SEO support, we can help you with that too. We’ve also got a few PPC/SEM nuggets build in to ensure your digital advertising efforts are being maximized (we can help with this too).
Will I own my website once it’s complete?
Yes, it’s your website. While we do maintain some ownership of intellectual property, the website files and content are yours. Our framework is also built upon open source architecture, which means any competent web developer can jump in and constantly evolve and expand your website as your business grows.
What is digital advertising?
Digital advertising involves marketing directly to users through computers, tablets and smartphones. Digital marketing focuses on platforms such as search engines (Google & YouTube), social media (Facebook, Instagram, Twitter, etc), email, websites and apps to connect your business to potential clients based on an extremely targeted strategy.
Why should I advertise on search engines or social media?
Though companies in many business categories continue to approach digital marketing with skepticism, forward-thinking companies are leveraging the massive benefits to having their brand and message display to users at the exact moment the user needs them. By implementing a proper marketing strategy, we can use different platforms to deliver your message to potential clients at every level of a marketing funnel.
How long until I see results?
First of all, it’s extremely important to identify what key indicators you define as successful results. If your business is looking for brand awareness, your desired results will be very different than if you are looking to increase phone calls or quote submissions. Once that is properly established, you will see results within the first month. It usually takes at least 3 months to get your advertising campaigns optimized to a point that they are delivering above industry-standard benchmarks.
How much does digital advertising cost?
We charge a monthly management fee - and this depends on how complex your digital advertising efforts are. Generally speaking, our management starts at $500/month (per platform). Additionally, you will need a separate budget for Ad Spend. This typically ranges from $500 - $2,000/month (per platform). We will offer you recommendations for Ad Spend budgets, but ultimately the investment will be dependent on how aggressive you want your marketing efforts to be.
What kind of return on investment can I expect from digital advertising?
The ROI of any advertising strategy is directly related to each individual business, and how much they value a lead or sale. For example, a retail company that’s average sale is $100 may spend $1,500 on Ad Spend and management services. If they generate 1,000 clicks to their website, and convert 2.81% (industry benchmark - we currently average 15.6%) into a sale, they will see an approximate revenue of $2,810 (ROI of $87.3%) - or with PA: $15,600 (ROI of 940%).