Digital Marketing Services (PPC) By Pixel Army

Edmonton Digital Marketing

Search Engine & Social Media Advertising Strategies

A thorough digital advertising strategy allows you to capture, engage, and convert your desired target audience unlike traditional advertising.

Our digital strategists are dedicated to helping you achieve your business goals through strategies such as Search Engine Optimization (SEO), digital advertising and Social Media Management across a variety of platforms, including Google Ads, Facebook, Instagram, LinkedIn, and X (formerly Twitter). We craft a tailored digital marketing plan centered around the four key pillars that are delivering the right message, to the right audience, on the right platform, and at the right time.

In addition, we offer Online Reputation Management (ORM) services, which are crucial in today’s digital world. Our ORM approach encompasses managing reviews, responding to feedback, overseeing your social media presence, collecting valuable insights, and ensuring that your brand presence is consistent and professional.

We take a comprehensive online approach to marketing that starts with research and planning, paired with weekly ongoing campaign optimizations and insights to maximize your personal return on investment (ROI). We’ll sit down with you to review your website analytics and advertising efficiency in order to recommend website tweaks that leverage the wealth of data you’re already collecting for an even greater ROI.

Forward thinking companies are choosing to allocate large portions of their marketing budget towards digital marketing primarily due to the ability of highly targeted audiences and higher return on investments.

Frequently Asked Questions

Digital advertising

What is digital advertising?

Digital advertising involves marketing directly to users through computers, tablets and smartphones. Digital marketing focuses on platforms such as search engines (Google & YouTube), social media (Facebook, Instagram, Twitter, etc), email, websites and apps to connect your business to potential clients based on an extremely targeted strategy.

Why should I advertise on search engines or social media?

Though companies in many business categories continue to approach digital marketing with skepticism, forward-thinking companies are leveraging the massive benefits to having their brand and message display to users at the exact moment the user needs them. By implementing a proper marketing strategy, we can use different platforms to deliver your message to potential clients at every level of a marketing funnel.

How long until I see results?

First of all, it’s extremely important to identify what key indicators you define as successful results. If your business is looking for brand awareness, your desired results will be very different than if you are looking to increase phone calls or quote submissions. Once that is properly established, you will see results within the first month. It usually takes at least 3 months to get your advertising campaigns optimized to a point that they are delivering above industry-standard benchmarks.

How much does digital advertising cost?

We charge a monthly management fee - and this depends on how complex your digital advertising efforts are. Generally speaking, our management starts at $500/month (per platform). Additionally, you will need a separate budget for Ad Spend. This typically ranges from $500 - $2,000/month (per platform). We will offer you recommendations for Ad Spend budgets, but ultimately the investment will be dependent on how aggressive you want your marketing efforts to be.

What kind of return on investment can I expect from digital advertising?

The ROI of any advertising strategy is directly related to each individual business, and how much they value a lead or sale. For example, a retail company that’s average sale is $100 may spend $1,500 on Ad Spend and management services. If they generate 1,000 clicks to their website, and convert 2.81% (industry benchmark - we currently average 15.6%) into a sale, they will see an approximate revenue of $2,810 (ROI of $87.3%) - or with PA: $15,600 (ROI of 940%).

How do digital ads help Edmonton businesses get more leads?

Digital advertising places your business at the very top of consumers' awareness when they're actively looking for your services. By placing targeted ads through Google Ads Edmonton and other social advertising networks, your Edmonton business can quickly gain potential leads that are ready to purchase, and by monitoring campaign data, it can accurately measure all potential leads acquired.

What is the best ad platform for lead generation?

There is a multitude of platforms to utilize, depending on how your target consumer interacts with social networks and search engines; Google Ads Edmonton are ideal to capture consumers actively researching your services at their moment of need, whereas Facebook Ads Edmonton and Instagram Ads Edmonton are great for boosting brand recognition. More often than not the best results will be achieved by utilizing a mixture of the two options.

Do you manage Google Ads for Edmonton businesses?

Yes, completely. Our team will work directly on Google Ads Edmonton management for your Edmonton business, identifying relevant keywords for your business and constructing a perfect campaign which will ultimately lead to a significant increase in quality lead generation and the return on your investment will maximize.

How do you track calls and form submissions from ads?

We use advanced, industry-leading tools for all conversion tracking methods, which monitor phone calls, contact form submissions, quote requests, and many other conversions from our clients' ads. This ensures that only the best quality of lead generation is obtained, which will allow for significant growth.

Can social media ads generate qualified leads?

Yes, it can and quite reliably if managed correctly. Facebook Ads Edmonton and Instagram Ads Edmonton are extremely capable when the targeting and demographics are carefully planned and constructed. Social media platforms are also amazing for creating brand awareness and promoting the retargeting aspect of lead generation.

What industries do you help in Edmonton?

We have had the pleasure to work alongside a broad range of business types within Edmonton, ranging from home services and health and fitness to construction and law practices, and we are able to adapt our lead generation strategies accordingly to each industry and its consumer behavior.

How do you improve ROI from ad campaigns?

We ensure an excellent return on advertising investment by continually optimizing your campaigns. We analyze data consistently, ensuring your business is reaching the most relevant demographic at the correct time on each selected platform to acquire the best leads and business generation, also ensuring money isn't being wasted on leads that aren't interested in your product/service.

Edmonton Lead Generation Through Google Ads and Social Ads

When you're spending money on an online advertising campaign, you need to make sure your business is receiving qualified leads. Our Digital Marketing Services Edmonton work to deliver local businesses the qualified leads looking for their products and services, and we are the #1 Google Ads Edmonton agency for this purpose. It doesn't matter what kind of business you own, whether that is a plumbing service, a doctor's office, a law firm, an Edmonton construction business, a retail outlet or a professional service provider. Our lead generation Edmonton campaigns are designed to provide your business with a profitable channel for acquiring actual business leads, generating calls, contact form submissions, quote requests, and ultimate sales.

To generate leads from your advertising campaign effectively, we combine multiple forms of advertisement on and offline that work together to reach consumers through each stage of the buying cycle. Our Google Ads Edmonton campaigns work to reach consumers who are searching for products or services and are ready to act now, whilst our Facebook Ads Edmonton campaign and Instagram Ads Edmonton campaign work to capture more attention, build authority, and retarget users who aren't yet ready to purchase but have an interest in our services. Our comprehensive approach to advertising for Edmonton-based businesses ensures that your company is present where customers need to find you, at any given time.

We are the Digital marketing agency Edmonton businesses can trust to manage your online advertising efforts and can guarantee to produce real leads and real results, rather than simply pushing a large amount of website traffic and expecting businesses to convert those into leads on their own. Every one of our lead generation Edmonton campaigns is designed with the specific objective of acquiring and delivering the most qualified leads to your business that have a genuine interest, so we always gain business and not just traffic. Our Digital Marketing Services Edmonton for Edmonton clients make for a profitable advertising model, creating predictable streams of leads for your business and providing maximum return on your investment.

Advertising at the right time, to the right people, on the right platform.

Digital Marketing is one of the fastest ways to grow your business in an increasingly competitive market.

Digital marketing is all about the intent of your business, so whether your objectives are to build brand awareness, generate more leads, or increase online sales, it’s imperative to show your target audience the right ad at the right time. This will drive qualified traffic to your website and increase the opportunity for conversions.

Our digital strategists work with you to identify your unique business goals to create a holistic, personalized approach to your marketing needs. We conduct an extensive audit of your existing account, analyze your competition and industry practices, and make on-going optimizations to your campaigns to ensure we capture every stage of your customer’s journey. From mobile to desktop display, we create various campaign strategies & ads that resonate with your target audience.

Did we mention that we handle every account with care? No automation. No “set-it and forget it.” Constant monitoring and optimizations will ensure your account is always healthy. And, because digital marketing is all about the data, we present and explain all of our data findings & recommendations in an easy to understand report.

Do you have any questions that we didn’t cover? Send us a quick message. We’d love to hear from you.

A Few of our Clients

How We Turn Ad Clicks Into Qualified Leads

The process of creating a successful lead generation Edmonton campaign, all starts by determining what your ideal customer looks like. For a leading PPC agency Edmonton, this involves thorough research of your business industry, potential and existing competitors, and how to use your own business and their attributes to dominate a local market. Once you've had sufficient market research, the PPC team will identify search terms that will result in customers for your business and develop finely tuned ad copy, with all ads targeted directly at your identified audience and directed at the appropriate customer response.

Whilst obtaining clickthroughs are essential, a clicked ad in itself does not represent a lead, and we ensure all ads link to a landing page developed specifically to convert visitors. Tracking phone calls, forms submissions, quote requests and all other relevant metrics are closely monitored to accurately record all business leads we acquire through advertising for your Edmonton business, and these figures are analyzed on a weekly basis in order to identify trends in bids, targeting and how to improve ad copy and landing page performance, and a clear transparent overview of how the business ad budget is being utilized and where the scope for improvement and growth lies.

The process of ad campaign optimization provides a boost to lead quality and eliminates spending unnecessary funds on irrelevant traffic, targeting consumers who are less likely to convert. Our Edmonton digital marketing team will develop the perfect lead generation Edmonton campaign for your business and deliver more, better leads over the lifetime of your advertising contract, providing an increased return on advertising investment.