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  • Online Store   /  
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  • User Accounts   /  
  • Dynamic Photo Galleries

Clinton and John, the two co-founders of New Deal Athletics grew up in a small farming community in Northern Alberta where they rode the bus together in Grade One, lived together in university, and in 2010, frustrated at the high cost of quality athletic apparel came to believe that there had to be a better way.

The goal would be to use all of their career experience accumulated in the health and business fields to create a New Deal between an athletic apparel company, its consumers, and its community: A company that gives back not as a by-product of what it does but as a core-component of what it is.

Along the way two special individuals who shared these aspirations were invited to join New Deal Athletics as partners and together our mission is to truly be the one company that to our partners, to our customers, and to our communities, Gives More Than It Takes.


The website looks really good, we were both very impressed.

Clinton Brons

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