About Pixel Army

Our History

Established in 2004. Still young, fresh and creative while nearing our 500th website!

It all started back in the early 2000’s when Kevin Labbe started building websites on the side just for fun. Running his business from his apartment was a challenge, but it quickly became recognized that the work delivered was well above average standards. Starting with passion and the obvious attention to detail, the apartment-based operation quickly grew into a recognized design studio.

Along the journey, we’ve had the pleasure of recruiting a list of wonderful clients who are all leaders in their own fields. As our knowledge base and experience grew, so did the quantity of our clients and the quality of our work. The first few years were an excellent learning experience, figuring out the business as well as the market. But what we’ve learned, we are now applying to our marketing strategies.

Moving into our fifth year of business, we’ve decided that our original "freelance/contracter" business name of Kevin Labbe Interactive, just wasn’t fitting the scope anymore. We’ve established ourselves as a major player in the website development market and we wanted to display that loud and clear. Changing our name to "Pixel Army" was the first step in making it clear that we are here for the long run, and we are going to make an impact. Oh and yes, we’re moved out of the apartment and into our brand new office in the heart of downtown Edmonton on Jasper Ave. Come and drop by. We’d love to meet you and discuss your business and how we can possibly help you out.

Analyzing The Identity

It goes without saying that the name "Pixel Army" was a very aggressive approach to our branding. So where did it come from? Well with a lot of research and brainstorming, we felt it resembled exactly what we are all about. We wanted a name that would say what we were looking to accomplish and stand out from our competitors. When we created a list of our competitors it was pretty obvious that everyone was using, Media, Creative, Design, Studio, etc. in their names. We wanted a name that was unique, because that’s what we deliver in our work; a unique product that is completely tailored to that specific client. Let’s look at the definition of each word:

Pixel: the smallest element of an image that can be individually processed in a video display system.
Army: a very large number or group of something.

When we put the two together, we get the technical definition of a website. A website is basically an army of pixels set out to accomplish a task; in this case, it’s making your business look unique and outstanding on the web.

Now the slogan: Strategic Website Design.

Website design goes far beyond the visual aspect of the site. There are many questions that go into the design of a website. How is the user going to navigate? How is the content going to be delivered? What do we want the end user to do while on the site? When designing a website it’s important to look at the the architecture and site flow and make sure that the website is well designed in all aspects. If we were building a house, we would want to make sure that in addition to having great curb appeal, it’s important that the layout of the floorplan is well designed as well as the plumbing, electrical and heating systems. At Pixel Army, we design all aspects of your website, from content management systems, to newsletter systems, navigation, and yes of course, the visual aspect that will capture the users attention.

Employment Opportunities

Pixel Army is a company that prides itself in professionalism and maintaining high standards. Inside PA, you will enjoy opportunities that include taking responsibility for and getting involved in a broad spectrum of projects, ranging from web campaigns to completely integrated shopping and ecommerce solutions and from basic startup websites to fully intuitive and interactive environments. Your personal development is important to our growth therefore we heavily support our employees’ individual needs by regularly defining each person’s skills and potential.

Our professionals and experts thrive on collaboration and enjoy the companionship with peers and experts in an open and non-compartmentalized environment. We believe in a small office setup where face time and accessibility to everyone is effortless, and where input and responsibility is easy to give and take. Our office is an open and friendly environment, which fosters an amazing team culture.

There is currently 1 job posting ›

Community Involvement

Pixel Army’s success depends on the support of people in many communities. We are determined to earn that support, not just through excellence in meeting our clients’ interactive needs, but also by playing an active and important role in community life.

As we develop partnerships in these situations where societal needs intersect with business objectives, powerful results become possible. And with strong results, come stronger communities from which we all benefit. Whether at the grassroots level of some of our partnerships, or at the larger scale, the relationships are the same: making positive and lasting contributions to communities.

	Meaghan Mikkelson We’re so proud to be an official sponsor for 2010 Olympic Gold Medallist Meaghan Mikkelson! Meaghan is a 3 time Silver Medallist at the IIHF World Championships and was named the 2011 IIHF Women’s World Championships Most Valuable Defenseman and First Team All-Star. Check back soon for Meaghan’s new personal website. › meaghanmikkelson.com
	Edmonton Oil Kings & Edmonton Oilers Adopt-A-School Program The Edmonton Oilers & Edmonton Oil Kings have put together the Adopt-A-School program that will give kids from the Edmonton and surrounding areas a chance to go and experience the thrill of and Oil Kings game. › oilkings.ca
	Right To Play When Children Play, The World Wins Right To Play uses specially-designed sport and play programs to improve health, build life skills, and foster peace for children and communities affected by war, poverty, and disease. Working in both the humanitarian and development contexts, Right To Play has projects in more than 20 countries in Africa, Asia and the Middle East. Right To Play is a global-scale implementer of Sport for Development and Peace programs and takes an active role in driving research and policy development in this area and in supporting children’s rights. › righttoplay.ca
	Parkland Athletic Club Parkland Athletic Club is an elite development group focused on providing the best level of hockey for all players in our area. As a sub committee of the SGMHA we endeavour to have the best players on the ice with a transparent view for parents and players of how we operate. The club is made up of members from SGMHA, SPMHA, Jr B, Saints and the Zone 3 area. We currently provide Bantam AAA, Minor Midget AAA, Major Midget AA for boys and Major Midget AAA for girls. › timberwolvespac.ca
	NAIT Digital & Interactive Media Design Digital Media Design program provides intensive training for individuals pursuing a career in a wide variety of industries utilizing interactive media. From Web design and CD-ROM development, to accompanying media forms such as video and animation, our graduates are respected for the breadth of their knowledge and abilities. › dimd.nait.ca
	Edmonton Warriors Athletic Association The Edmonton Warriors Athletic Association is a registered non-profit organization that has been supporting young athletes in Metro Edmonton for over 30 years. The Warriors are the largest multi-sport association in the metro area supporting Hockey, Softball, Baseball and Basketball. The Warriors offer a wide range of programs ranging from teen to adult. There are no membership restrictions based on available space in the programs. › edm-warriors.com
	Edmonton Energy YMCA and Boys & Girls Clubs The Edmonton Energy have put together a program that will give 100 kids from the YMCA and the Boys & Girls Clubs a chance to go and experience the thrill of and Energy basketball game. › edmontonnrg.com
	Spruce Grove Regals › sprucegroveregals.ca